BOW - 2022 Curriculum

1. Deliverable for Feb 1, 2023 Meeting PART 1: READ: Where we are going.......The BOW Expedition Plan
2. Deliverable for Feb 1, 2023 Meeting - Take The Pearson-Marr Archetype Indicator® (PMAI®) Instrument
3. Optional Video (as we will also watch this in class) - Simon Sinek Ted Talk Presents Why/How/What
4. Optional Reading on the "Why"
5. Deliverable for Feb 1, 2023 Meeting - Read about Core Values
1. Pre-class Homework - Refine
2. Pre-class Homework - Issues/Concerns
3. In-Class Agenda
1. Pre-class Homework - READ BELOW
2. Pre-class Homework - OIA Consumer Vue Personas and CV Path 2 Purchase
3. Pre-class Homework - Brand Statement
4. Pre-class Homework - Customer Personas
5. In-Class Agenda
1. Pre-class Homework - Refine Further
2. In-Class Agenda
1. Pre-class Homework - BOW Example Sales Plan
2. Pre-class Homework - Sales Planning Brief
3. Pre-class Homework - BOW Expedition Plan
4. In-Class Agenda
1. In-Class Agenda
2. Pre-class Homework - Sales and Marketing Plan
1. In-Class Agenda
2. Pre-class Homework - Sales and Marketing Plan
1. In-Class Agenda
1. In-Class Agenda
2. Pre-class Homework - Expedition Plan
1. In-Class Agenda
1. In-Class Agenda
1. In-Class Agenda
1. In-Class Agenda
1. In-Class Agenda
1. In-Class Agenda
1. Downloads

Course curriculum